"Businesses can start rebalancing what consumers put in their baskets and on their plates — including increasing the share of plant-based foods including pulses (such as chickpeas and lentils), legumes, vegetables and whole grains."

Also, “engaging more deeply with consumers to understand their motivations and barriers to change should be a key aspect of campaign design. Using this information to design targeted engagement campaigns that increase skills, address knowledge gaps and improve confidence can generate longer-term behaviour change and improve brand perception.”
We all have a part to play in creating a positive food culture centered around nutritious, sustainable, delicious food. That’s why supporting consumers to eat better for their health and the planet is a great place to start 🙌
 
 

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