Jamie Burrows, chief executive of London-based vertical farming startup Vertical Future says that a common factor blocking startups from optimising their vertical farms is a lack of capital access. “Ultimately, the key for the future of vertical farming will come through full automation, data, fair pricing and a focus on the lifetime performance of the project. One reason some vertical farms fail is that they have inadequate capital to build an installation that will allow this. They are invariably forced into growing only high-margin, niche products to survive,”