This article, stating that investing in alternative proteins is the most cost-effective way of reducing carbon emissions, highlights key factors that help more consumers choose alternatives. Factors included: products being on their way to reaching price parity with traditional animal-based forms of eating, lower costs, coupled with a message of sustainability.
For the article click here: https://www.fooddive.com/news/plant-based-food-investment-cut-emissons-blue-horizon/628422/
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