Also, “engaging more deeply with consumers to understand their motivations and barriers to change should be a key aspect of campaign design. Using this information to design targeted engagement campaigns that increase skills, address knowledge gaps and improve confidence can generate longer-term behaviour change and improve brand perception.”
We all have a part to play in creating a positive food culture centered around nutritious, sustainable, delicious food. That’s why supporting consumers to eat better for their health and the planet is a great place to start 
#consumers#health#nutrition#sustainability#food#foodinnovation#change#climatechange#behaviour#brands#strategy